Bespoke
The Bespoke Website Experience
strategic & tailored website design
A collaborative design experience for businesses ready to shine online. Bespoke websites designed to embody your business, with clarity and strategy, so you can connect with your dream customers.
Shine
OnlinE
The offering
A high-value experience with your business’ success at the centre.

Three Strands
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The website
An eight-page website aka your online home. Additional custom Error 404 & T&Cs page design included.The brand *
Full brand identity ready for use across every aspect of your business from social media to print.Skilled coding
Bespoke coding for a unique site design and functionality which all helps tell your story and sets you apart from competitors.Strategy
Customer experience and journey are both planned and then executed throughout the site. Leading customers towards your goal outcome, be that sales, enquiries or bookings.Integrations
Integration of social media feeds and existing email lists to build your customer relationships.Optional
If you don’t yet have professional images, I can curate a collection of on-brand stock images to use around your website.* Optional additional service
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My full attention
You are my only client during the design phase, allowing me to respond quickly and fully immerse in your business.Welcome pack
Sent over as soon as you sign up, this PDF outlines the whole process, supports with content gathering and answers your FAQs.Six supportive copy planners
Prompts, sentence formulae, fill-in-the-gap Qs and examples to help you write the best copy possible.Business questionnaire
To distil your business purpose and unique spark that customers flock to you for.Branding questionnaire
Introspective prompts guide this deep dive into your business identity and audience which helps me design unique brand visuals.Brand thesaurus
Collect words to influence your unique brand voice. An optional copywriting tool.Pre-recorded folder tutorial
A gentle introduction to your shared folder and using Google Drive so you know what’s what and where to add your content.Strategy Call
After I’ve reviewed your questionnaire answers, we’ll have a call to distil the priorities of your business and I’ll outline the ideal website strategy to support these business goals.Clarity call
Together we review your content, ensuring we’re on the same page and happy to begin the design process.Shop call
I’ll guide you through adding the details of your range to a sheet so I can build your offering into an online shop.Brand presentation call
Your new visual identity is presented in an initial brand pack call.Feedback opportunities
Share your feedback during the design process and we’ll discuss edits. Your voice is always listened to.Launch call
Your bespoke website is launched, embodying your business online and ready to attract dream customers. -
Two weeks of fast response aftercare
Zoom calls, emails or recorded videos to answer any Qs you have as you get familiar with your website during the two weeks after your site goes live.Full Squarespace course
A self-paced course of step-by-step tutorials teaching you how to use your new website = Full online independence.Branding elements
All brand assets are shared in immediately useable formats, to use across all facets of your business.
A tailored experience for a bespoke website as unique as your business.
An online home you’re proud to share.

Five steps
Trust the process.
01.
Discover
On our no-obligation Discovery call, share your online goals with me and we’ll discuss making them a reality.
There are no silly questions.
We’ll natter about business, the universe and everything to make sure we are a good fit to work together and I’ll answer any Qs you may have.
Distil
After booking in, we’ll have our Strategy Call. Distilling your aims, worries, offerings, audience and more - all for a clear website strategy that’ll effortlessly guide visitors to their intended action.
Website strategy = visitors Booking, buying & remembering.
02.
03.
Gather
From our Strategy Call, you’re all clear on what to gather for your website. Write your clear website copy (aka text) with the support of my planners then share your photos, blog/shop info and answer the business questionnaires.
Together we’ll review all the content before I begin designing your website.
I’m here for you, IT'S A TEAM EFFORT.
Design
Clear strategy + Thoughtful copy + Deep business understanding = Design time.
With the core elements clearly established, I’ll design your bespoke website following a strategic visitor journey, showcasing your brand and staying true to your business.
The addition of custom code ensures your site is truly bespoke, no boring templates here.
FEEDBACK OPPORTUNITIES MEAN YOUR VOICE IS ALWAYS HEARD.
04.
05.
Launch
Launch & ongoing Support.
I take care of the final technical set-up and then, your website is ready for the world to admire.
For two weeks after you launch I’m on hand to answer any Qs and access is granted to my self-paced Squarespace course, empowering you to use your website.
The details
Exactly what you walk away with.

Website
Bespoke website
A unique and true-to-you home for your business online. A space where you can welcome, connect, educate, book and sell to the world 24/7 - with ease and complete control.
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A custom-made website with up to eight pages
Bespoke coding for a completely original and memorable design
Domain set up, transfer or connection
Fully responsive design = beautiful on all screen sizes
Custom Error 404 page
Custom Holding page for design duration
Integrated analytics
Site SEO description
Integrated social media feeds
Newsletter marketing sign up connected
Branding*
Business Pack
The distilled spark, values and strategy of your business which forms the foundation of your brand identity.
Brand Pack
Your visual brand identity is clearly defined for you to easily reference across all aspects of your business.
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Business Values
Brand Values
Audience profile
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Brand mood board
Colour palette
Main text logo
Responsive text logo
Browser icon (a.k.a. a favicon)
Typography combination
Illustrations, assets and visuals
* Optional additional service
The timeline
Each step of the journey.
“For someone on the fence about booking in for the Bespoke Website Experience - what would you say to them?”
Insights from past clients.

Past work
Unique websites & branding

FAQs
All the answers.
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Squarespace is one of the leading website creating platforms with design and usability at its heart. It is ideal for almost all small businesses and is intuitive to use.
Squarespace has excellent mobile functionality. It scales up well if, in the future, you need an online shop, more pages or different functionality these can all easily be added.
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The design slot depends on the demands of your website size and the amount of bespoke coding work required.
The pre-work of gathering your content, images and filling in the questionnaires take some deep thinking.
I suggest leaving at least four weeks to complete these ahead of the design slot.
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This is a one-to-one service and you are my only design client during your design slot. This allows me to respond quickly to your needs and questions, and fully immerse myself in your business story.
I can connect to your visual brand and translate this into your custom-made website without the distraction of other projects.
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My whole process is remote. This means, from The Netherlands to New Zealand, I am able to work with you where ever you are.
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Absolutely this is for you. There are no silly questions, jargon or judgement.
My process is specially designed for all levels of tech know-how. This is a one-to-one service, meaning I am able to quickly respond to any Qs that may arise and support you with any techy bits (a technical term… ).
After your launch, you have access to my self-paced Squarespace course.
This contains short tutorials covering every aspect of your new website, allowing you to follow along step-by-step when learning how to make edits or action updates in the future.
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As you commit to your website there are some ongoing running costs that are not included in my design fees.
You will pay Squarespace between £10 and £30 a month depending on your website’s needs (eCommerce functionality etc). You will receive a 20% discount on your first year of subscription fees as I am part of Squarespace’s professional network.
Additionally, domain fees are separate from what you pay Squarespace for the website service and depend on the domain name as to their cost. I will guide you through choosing the best Squarespace plan and domain option for your website if you do not already have one.
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If you are after a one page / very small website or if you already have existing branding that you would like me to use, please still do get in touch.
We can discuss what you are after and if it falls within my remit I’ll provide a tailored quote.
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After a no-obligation Discovery call, I will send over a contract and 50% deposit invoice for you to consider for as long as you wish.
On receipt of your returned contract and invoice your design slot will be secured in my calendar and you’re officially on the books!
I’ll share my welcome pack and all the supportive materials with you to begin gathering your content.
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If you can’t find the answer to your questions here in my FAQs, get in touch and I’ll do my best to furnish with you the information you’re after.
Investment
Invest in your business, yourself & your future.
The bespoke website experience
From £3,000+
Tailored quotes
On our initial call we’ll discuss the needs of your website and from this, I will provide a quote tailored to your brief.
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Blog
Branding
Online shop
Additional pagesPriced individually
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With me, you’ll receive a 20% discount on the first year of your Squarespace plan, which includes hosting but not your domain (have a look at my FAQs for more details).
Please ask about booking integrations, Squarespace email marketing set up and membership pages if they are part of your business needs.
