Ethical Blooms - Florist & Farmer
Ethical Blooms - Two Week Squarespace Website, Ecommerce Shop & Blog
For Pippa. Florista, flower farmer and owner of Ethical Blooms
The Ethical Blooms Website, online shop and blog has to be one of my favourite website and branding projects to date!
It contained all my favourite things:
Pro-environment practices
Bunches of beautiful flowers
Rich, luxuriant colour schemes
A passionate and inspirational business owner!
The branding for this flower farm was based on a sweet theme...
Pippa wanted a decadent ‘box of chocolates’ feel to the business, reflecting the artisan, premium and luxurious nature of her native flower farm. We discussed the ideal customer, features that would catch their eye and how to use them in the brand identity. These were used throughout the brand. From hand-drawn rustic graphics to typography that avoided romanticism but stayed true to heritage-luxe, the final brand is the perfect blend of home-grown blooms and rural decadence.
The logo features trailing sweet peas. I chose these as they are the classic home-grown, sweet-smelling and nostalgic bloom of British gardens. The wild and delicate tendrils, looping around the frame of the logo, are reminiscent of cottage gardens and beautifully represent Ethical Bloom’s rustic and creative bouquets.
The site design was lead with the principles of clarity, decadence and communication.
It was important site visitors instantly knew they were looking at something special. This was communicated through the colours as well as the pictures of the most wonderful flowers, which sell themselves! However, the most important thing was to give visitors an insight into flower farmer and florista Pippa’s passion for her work and the environment.
The online shop is simple to navigate.
Big images let the flowers speak for themselves whilst keeping the shop front easy to navigate between the different offerings. Glowing testimonials form florists and customers alike are dotted around the site to communicate just how special this biz is and how happy previous customers have been with their blooms.
I hope you love this website as much as I do, looking forward to seeing Ethical Blooms’ business flourish online!
All about flower farmer Pippa
Online shop
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If you are interested in your own bespoke Squarespace website and unique branding do get in touch.